Client: ORS Haircare
The Ask: Design a Target-exclusive holiday gift box that:
- Elevates ORS’s styling portfolio under the Laid & Locked name
- Feels giftable, premium, and seasonal without leaning into cliché holiday aesthetics
- Clearly communicates performance, versatility, and cultural relevance
- Appeals to a broad, unisex audience with textured hair
- Translates effectively across in-store retail, e-commerce, and social content
