Client: ORS Haircare
Ask: Reimagine the ORS Max Moisture line as a cohesive, calming, and modern collection infused with Chamomile and Aloe. The rebrand should feel premium yet accessible, inclusive across genders, and retail ready.
The system should clearly communicate product purpose, core benefits, and ingredient story at a glance while maintaining flexibility for different routines and hair needs.
Objectives
• Modernize the Max Moisture line without alienating existing ORS consumers
• Create a unified visual system across all SKUs
• Clarify product function and benefit hierarchy on shelf
• Highlight a calming ingredient story that feels gentle, effective, and unisex
• Strengthen shelf presence in a crowded textured haircare category
